ViewSonic plans to launch the company’s first product in the three-generation (3G) smartphone, market with China as the first target market that will be followed by Europe and the Americas.
Along with the demand for mobile phone functionality, ViewSonic’s inheritance in display technology plays an important part in the development of smartphones. Consumers are wanting larger screens, greater color saturation and contrast to take advantage of new services such as mobile Internet, television and video applications, gaming and eBooks.
As a leading global provider of visual display products, ViewSonic has 20 years of display experience and this is a natural extension of the company’s product expertise. This is an important strategic step for ViewSonic, as it allows us to apply the company’s display technology to an even larger and fast-growing worldwide market.
After successful market entries with LCD monitors, LCD TVs, projectors, digital signage displays, digital photo frames, computing products and other display solutions, ViewSonic is in the right place to take benefit from the fast-expanding 3G smartphone market.